Handleiding Lego set 40501 Promotional Houten eend

Handleiding

words “LEg GOdt”, meaning “Play Well” – a



developing children’s play, and at the same

time focusing on quality in preference to

mass production.

Quality above all

During the 1930s and 1940s, Ole Kirk’s

business is steadily growing. The product

portfolio is wide and consists of everything

from cars, busses, trains and tractors to

letter blocks and the very popular pull-along

animals.

In the early years, most of the toys are

designed by Ole Kirk himself, and some are

designed by Ole Kirk’s son, Godtfred Kirk

Christiansen (1920-1995). From a young age,

Godtfred Kirk takes a keen interest in the

business, and in fact later takes over from

his father, becoming owner of the company.

Every piece of toy is crafted from carefully



Before being used in the toy production, the



then kiln-dried for three weeks. The rationale

behind the very meticulous process is simple:

If you wish to create a top-quality toy, it all

starts with a top-quality material.

In 1937, Ole Kirk decides to invest in a milling

machine, which at the time is cutting-edge

wood-working technology. With a gift for

spotting potential, and the courage to take

a chance, Ole Kirk spends a large sum

of money on the machine. But he is in no

doubt about the investment; the machine will

increase the quality of the wooden toys as

well as help speed up production.

The LEGO

®

duck

Amongst the many pieces of wooden LEGO

toys that were designed and produced

throughout the early years of the company’s

existence, the wooden duck stands out. The

duck has become a symbol of Ole Kirk’s and

the LEGO Group’s motto “Only the best is

good enough”. It has grown to become the

embodiment of quality.



back to 1935 when the wooden duck was



In an interview from 1982, Ole Kirk’s son,

Godtfred Kirk, shares the following story

about his father’s focus on quality:

Working in his father’s workshop as a boy,



on a consignment of wooden LEGO ducks.

This means applying coats of varnish, and



ducks to the train station for dispatch. Back at

the workshop, Godtfred proudly announces to

his father that he has done something really

clever and saved the company money.

– “How did you manage that?” asks Ole Kirk.

– “I gave the ducks just two coats of varnish,

not three as we usually do,” is Godtfred Kirk’s

answer.

Back comes his father’s prompt response:

– “You will immediately fetch those ducks

back, give them the last coat of varnish, pack

them and return them to the station! And you

will do it on your own – even if it takes you

all night!”

– “That taught me a lesson about quality,”

Godtfred Kirk recalls, and continues to

explain how he then carved out wooden

signs with his father’s motto “Only the best

is good enough” to hang on the walls of the

workshop to remind himself and the rest of

the employees never to compromise on the

quality of a LEGO product.

Throughout his life, Godtfred Kirk remembers

his father’s words and to this day, “Only the

best is good enough” – because children

deserve the best.

3

3

Meer over deze handleiding

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